A Social Media Tail

I had a wonderful social media experience with my dog’s pet insurance company and wanted to share it here. I have to say, I don’t manage their social media program. The person who does should be very proud of the work they are doing.

Let me start my story at the beginning. My Bernese Mountain Dog had a run in with a groundhog this summer. The groundhog had gotten the upper hand and my poor pup had to be rushed to the animal hospital. OK. It wasn’t as bad as I thought but the bill was good enough reason for me to have a nervous breakdown. If you own a pet you know what I mean. Those vet bills can be outrageous.

Knowing how costly a dog can be we were on top of things and had purchased VPI Pet Insurance when our Berner was a pup. What a true “life saver” it is. We submitted the claim and shortly after received 90% back! Yes! Wouldn’t you be excited and relieved?

Of course, being the “talker” that I am I shouted this out to everyone I knew. But I didn’t think this was enough. I did a Facebook page search for VPI and found they had one. I posted my story and thanked them. Right away I had a personal message from VPI thanking me for my business and comments and asking if I would post my comments on a rating site for pet insurance. I was happy to do so and thrilled to see they were monitoring the conversation. Then VPI took it one more step and sent us a water bottle and thanks for participating on these sites.

The moral of this story…look at this as a great example of customer service via social media all while establishing a level of trust and engagement.

And if you have a pet consider getting insurance. It really does pay for itself.

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