If your Facebook page has at least 400 fans and no more than 100,000 you may have noticed a new feature when you post content, Promoted Posts. This is a new advertising feature from Facebook that allows your content to appear not only in the news feeds of the people who like your page, but in the news feeds of friends of the people who have interacted with your post.
Author Archives: Terri Mason
Understanding Facebook’s new Graph Search
Facebook has announced the launch of it’s Graph Search. It is expected to be a new opportunity to share and gather information on the web allowing the user to analyze and act on data.
The idea behind Graph Search is basically to tap into Facebook database and see what your friends, their friends, and so on, are already sharing. We trust our friends and can now look to them for unlimited recommendations and suggestions. You can just do a quick search and find out what others think and are doing.
Posted in Facebook
Tagged database, demographics, Facebook, Graph Search, How To Go Social, Social Media
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Was your small business blogging in 2012?
If your small business maintained a blog in 2012 congratulations! You were among the many small businesses that found their voice in blogs. As it turns out 2012 saw a 20% growth in small business blogging.
The growth in small business online marketing and social media was very apparent last year. Many industries are finding a niche and utilizing key words to drive attention, organically. Thanks to Google’s prioritization of local results small business can attract more and more. Results are prioritized based on the searchers location. So if they are searching keywords “pest control” or “electrician”, for example, you’ll most likely see local companies on page one– and this is for the normal search results, not just the local results box.
Posted in Blogging
Tagged blogging, content, Google, How To Go Social, organic SEO, places, Small Business
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LinkedIn Endorsements
LinkedIn recently rolled out a new feature, LinkedIn Endorsements. You may already have received some or endorsed others. What it comes down to is the strength of the praise of others. Positive words go a long way when it comes to your reputation. LinkedIn recognized that and is encouraging connections to sing each others praises. It’s also important for your “personal brand” to get endorsements, as anyone looking at your profile and comparing you to your competition will see them.
Posted in LinkedIn
Tagged competition, Endorsements, LinkedIn, personal brand, recognition, reputation management
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Facebook Scheduled Posts
Are you one to hold your tongue and think about something before posting? Or, perhaps you are organized enough to post a discussion 6 months in advance. No matter what your reason, you can now schedule posts for future publication directly through Facebook without using a third party.