Category Archives: About HowToGoSocial

A Social Media Tail

Posted on December 16, 2010 by Terri Mason

I had a wonderful social media experience with my dog’s pet insurance company and wanted to share it here. I have to say, I don’t manage their social media program. The person who does should be very proud of the work they are doing.

Let me start my story at the beginning. My Bernese Mountain Dog had a run in with a groundhog this summer. The groundhog had gotten the upper hand and my poor pup had to be rushed to the animal hospital. OK. It wasn’t as bad as I thought but the bill was good enough reason for me to have a nervous breakdown. If you own a pet you know what I mean. Those vet bills can be outrageous.

YouTube for Serious SMO

Posted on November 17, 2010 by Terri Mason

Did you know, this past summer, YouTube became the second largest search engine behind Google? Yes! Although YouTube is technically not a search engine, rather a site, it provides a searchable resource for Internet users. Think about it. When you want to purchase something wouldn’t you prefer to see it in action first? Or if you’re choosing between several hotels for your vacation wouldn’t it be great to take a walk through the lobby, to the room and throughout the entire property first? Or, if you want to learn a new dance move, or, how to build a paper airplane, or what the face your baby is making really means, you can see it all. Just go to YouTube!

Blogging For Serious SMO

Posted on November 2, 2010 by Terri Mason

For great Social Media Optimization (SMO) you ought to be blogging, baby! Blogging for business or personal use is a great way to share your knowledge and thoughts and really make an impact. Twitter, LinkedIn, YouTube and Facebook are great but add a blog and you have the complete package. A blog helps to increase your Search Engine Optimization (SEO) resulting in more visitors and exposure for your business.

Read more on Blogging For Serious SMO…

Posted in About HowToGoSocial, blog, Facebook, marketing, SEO, social media, Technology news, twitter | Tagged blogs, branding, engage, Facebook, How To Go Social, micro blogging, monitor, SMO, Social Media, social media strategies, trust, Twitter, YouTube | Leave a comment

Face it, Facebook is it!

Posted on October 4, 2010 by Terri Mason

Our next top social networking site for serious SMO, Facebook! With this weeks release of The Social Network, we thought it appropriate to dive right in!

To put this mega channel into perspective here are some facts…

Facebook has over 350 million users worldwide
The average Facebook user has 130 friends
The average Facebook user is connected to 80 community pages, groups and events
If Facebook were a Country it would be the third largest in the world
Most recenty and very important, Facebook beat Google (all their sites combined) in ‘time spent’

Read more on Face it, Facebook is it!…

Posted in About HowToGoSocial, Facebook, SEO, social media, Technology news | Tagged engage, Facebook, fan page, geolocation, group page, How To Go Social, influence, LinkedIn, micro blogging, monitor, profile, SEO, Social Media, social media strategies | Leave a comment

Top 5 Social Networking Sites For Serious SMO

Posted on September 9, 2010 by Terri Mason

There are many, many social media sites available today. They provide everything from micro-blogging to geolocation abilities. With so many to choose from how do you identify which are the best for your business? Below we review the top 5 that will help most businesses Social Media Optimization (SMO).

Posted in About HowToGoSocial, blog, Facebook, marketing, SEO, social media, twitter | Tagged blogs, branding, engage, Facebook, geolocation, How To Go Social, LinkedIn, micro blogging, Relevance, Social Media, social media strategies, trust, Twitter, YouTube | Leave a comment