Category Archives: blog
Companies Have or Will Have Strategies
As mentioned above, about three-quarters (72%) of companies currently have a social media marketing strategy. Of the 27% without a social media marketing strategy (1% were undecided), 80% plan to have one within the next 12 months. Furthermore, only 11% of companies without a strategy definitely do not plan to implement one in the next 12 months, with 9% undecided.
A lot of people are using social media channels for their personal use but many business owners are questioning why their business should be participating. I hope to shed some light on this subject and help businesses “Go Social”!
1) People are using social media to post questions, concerns, share their experience and become educated consumers. It isn’t just to catch up with friends. They’re already talking. If they’re talking about you, don’t you want to know what is being said? If they are singing your competitor’s praises wouldn’t you rather they be singing yours?
2) Your competition is out there. As mentioned above, people may be talking about your competition. Your competition may be engaging others. They are gaining their trust and becoming the authority