Category Archives: marketing
I had a wonderful social media experience with my dog’s pet insurance company and wanted to share it here. I have to say, I don’t manage their social media program. The person who does should be very proud of the work they are doing.
Let me start my story at the beginning. My Bernese Mountain Dog had a run in with a groundhog this summer. The groundhog had gotten the upper hand and my poor pup had to be rushed to the animal hospital. OK. It wasn’t as bad as I thought but the bill was good enough reason for me to have a nervous breakdown. If you own a pet you know what I mean. Those vet bills can be outrageous.
For great Social Media Optimization (SMO) you ought to be blogging, baby! Blogging for business or personal use is a great way to share your knowledge and thoughts and really make an impact. Twitter, LinkedIn, YouTube and Facebook are great but add a blog and you have the complete package. A blog helps to increase your Search Engine Optimization (SEO) resulting in more visitors and exposure for your business.
Too often the first thing a client will tell me is “I don’t believe in Twitter for my business needs” or “How can a company get its message across in 140 characters?”. I hear it all the time. A common perception of this application is one of self- promotion and wasted time. These concerns are valid. There is no argument there. However, if used properly it can also be a great extension for your other social media resources and even customer service. Oh, did I mention Twitter increases your search ranking and SMO! If used responsibly and professionally Twitter is a strong business tool.