Category Archives: twitter

Do you have a Corporate Social Media Policy?

Many of us are using social media in our day-to-day lives. Yes, even during work hours.  Many small business owners don’t see a potential problem with social media use and leave it to the employees to practice “good judgment” and use common sense. The idea that someone would post inappropriate statements, photos, or comments, for example is not of great concern. Plus, you don’t want to micro-manage your team. What good does that do? Actually, having a corporate social media policy can do a lot of good and still provide a feeling of empowerment.

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The Etiquette of Engagement

When we were growing up our parents, teachers and other adults taught us how to mind our P’s and Q’s. We learned to respect our elders, open doors for others, and say “please” and “thank you”. These manners helped us to achieve our goals, build relationships and gain the respect of our friends and peers. Have you considered how important this is for your social media efforts?

Here are a few simple things to keep in mind when you are Read more on The Etiquette of Engagement…

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YouTube for Serious SMO

Did you know, this past summer, YouTube became the second largest search engine behind Google? Yes! Although YouTube is technically not a search engine, rather a site, it provides a searchable resource for Internet users. Think about it. When you want to purchase something wouldn’t you prefer to see it in action first? Or if you’re choosing between several hotels for your vacation wouldn’t it be great to take a walk through the lobby, to the room and throughout the entire property first? Or, if you want to learn a new dance move, or, how to build a paper airplane, or what the face your baby is making really means, you can see it all. Just go to YouTube!

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Blogging For Serious SMO

For great Social Media Optimization (SMO) you ought to be blogging, baby! Blogging for business or personal use is a great way to share your knowledge and thoughts and really make an impact. Twitter, LinkedIn, YouTube and Facebook are great but add a blog and you have the complete package. A blog helps to increase your Search Engine Optimization (SEO) resulting in more visitors and exposure for your business.

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Twitter: Tweet all about it!

Too often the first thing a client will tell me is “I don’t believe in Twitter for my business needs” or “How can a company get its message across in 140 characters?”.  I hear it all the time.  A common perception of this application is one of self- promotion and wasted time. These concerns are valid. There is no argument there. However, if used properly it can also be a great extension for your other social media resources and even customer service. Oh, did I mention Twitter increases your search ranking and SMO! If used responsibly and professionally Twitter is a strong business tool.


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