How To Go Social

Understanding Facebook’s new Graph Search

Terri Mason — Wed, 06 Mar 2013 16:31:08 +0000

Facebook has announced the launch of it’s Graph Search. It is expected to be a new opportunity to share and gather information on the web allowing the user to analyze and act on data.

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Was your small business blogging in 2012?

Terri Mason — Mon, 28 Jan 2013 14:45:52 +0000

If your small business maintained a blog in 2012 congratulations! You were among the many small businesses that found their voice in blogs. As it turns out 2012 saw a 20% growth in small business blogging.

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LinkedIn Endorsements

Terri Mason — Mon, 15 Oct 2012 18:25:55 +0000

LinkedIn recently rolled out a new feature, LinkedIn Endorsements. You may already have received some or endorsed others. What it comes down to is the strength of the praise of others. Positive words go a long way when it comes to your reputation. LinkedIn recognized that and is encouraging connections to sing each others praises. It’s also important for your “personal brand” to get endorsements, as anyone looking at your profile and comparing you to your competition will see them.

Facebook Scheduled Posts

Terri Mason — Wed, 22 Aug 2012 16:08:32 +0000

Are you one to hold your tongue and think about something before posting? Or, perhaps you are organized enough to post a discussion 6 months in advance. No matter what your reason, you can now schedule posts for future publication directly through Facebook without using a third party.

Read more on Facebook Scheduled Posts…

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Facebook Promoted Posts

Terri Mason — Fri, 08 Jun 2012 15:23:45 +0000

If your Facebook page has at least 400 fans and no more than 100,000 you may have noticed a new feature when you post content, Promoted Posts. This is a new advertising feature from Facebook that allows your content to appear not only in the news feeds of the people who like your page, but in the news feeds of friends of the people who have interacted with your post.

LinkedIn Password Breach

Terri Mason — Thu, 07 Jun 2012 15:46:51 +0000

You may have heard already that LinkedIn was hacked earlier and some of its members passwords were stolen. We don’t know how many members are at risk but if you can’t get into your LinkedIn account you may be one of them. Here is what you should expect from LinkedIn to reset your password if this is the case:

Read more on LinkedIn Password Breach…

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Timeline For Facebook Pages Tells Your Story

Terri Mason — Wed, 21 Mar 2012 15:13:07 +0000

There’s something new to learn in the world of social media. At the end of March Facebook will convert all Pages to their Timeline layout. Some of you may find yourselves somewhat perplexed, others not so thrilled and then there are those who are psyched! I’m one of those and so are some of my clients.

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Do you put off today what you can do tomorrow?

Terri Mason — Wed, 07 Mar 2012 16:30:23 +0000

I’m talking about procrastination. Yes, you know that word! It sends shivers up spines and causes many recurring nightmares of missing homework and running like a chicken without its head down a long high school hallway, or worse. Agh!

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Social Saturation

Terri Mason — Wed, 25 Jan 2012 16:13:07 +0000

Do you feel overwhelmed by all the content on your social media channels? Are you wondering if you’re missing something or frustrated by the number of duplicate posts you see on a daily basis? You’re not alone.

Spreading the love by sharing

Terri Mason — Thu, 15 Dec 2011 12:07:23 +0000

Many of you probably know How To Go Social follows Social Media Examiner on a regular basis. Recently, they posted “6 Daily Habits for Facebook Marketing Success“. In keeping with their message I wanted to share with you their 6th daily habit. I hope you take it to heart and start “spreading the love” too!

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Looking To The Future To Share Your Past: Facebook Timeline Changes = Scrapbooking on steroids

Terri Mason — Wed, 28 Sep 2011 18:29:32 +0000

Mark Zuckerberg and the Facebook team are shaking things up again. There were a lot of changes announced at the F8 Developer Conference in September. Let’s get right to it…

Timeline:

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Does anyone read my links?

Terri Mason — Wed, 20 Jul 2011 14:01:59 +0000

Do you ever wonder just how many people really read the links you post on Facebook or Twitter, for example? Does anyone really care?

Sometimes it’s hard to say if anyone at all is paying attention to your Facebook or Twitter accounts. Not everyone is an influencer or active participant who will let you know what they thought of your link. If you’re posting good quality content and your followers are genuine, odds are good they’re listening. The problem is many people are more likely to observe than join a discussion.

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Do you have a Corporate Social Media Policy?

Terri Mason — Wed, 01 Jun 2011 16:56:40 +0000

Many of us are using social media in our day-to-day lives. Yes, even during work hours. Many small business owners don’t see a potential problem with social media use and leave it to the employees to practice “good judgment” and use common sense. The idea that someone would post inappropriate statements, photos, or comments, for example is not of great concern. Plus, you don’t want to micro-manage your team. What good does that do? Actually, having a corporate social media policy can do a lot of good and still provide a feeling of empowerment.

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You’ve been reviewed now get Faceified

Terri Mason — Wed, 27 Apr 2011 12:13:39 +0000

You’re probably wondering “what the heck is she talking about?”. Well, I’ve learned of a great way to consolidate all your reviews and testimonials in one location that you can promote on your website, blog, email, and more!

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Facebook Fan Pages Redesign

Terri Mason — Wed, 06 Apr 2011 17:54:49 +0000

Recently Facebook launched their latest update: Page Redesign. You can get notifications about activity on your page, see stories from the pages you like in your news feed, and interact with other pages as your page. This is great for administrators and for businesses. Basically, pages will have more reach and exposure.

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