Social Saturation

Do you feel overwhelmed by all the content on your social media channels? Are you wondering if you’re missing something or frustrated by the number of duplicate posts you see on a daily basis? You’re not alone.

Recent reports show over 800 million people are using Facebook and sharing over 3.5 billion pieces of content. Twitter is averaging over 200 million tweets per day and LinkedIn has more than 64 million users in the US alone.

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Looking To The Future To Share Your Past: Facebook Timeline Changes = Scrapbooking on steroids

Mark Zuckerberg and the Facebook team are shaking things up again. There were a lot of changes announced at the F8 Developer Conference in September.  Let’s get right to it…

Timeline:

Facebook profiles will be the users life history at a glance. As a mom I think this is too cool. I’m not that crafty and, sadly must admit, I let the picture books and archiving of my second child fall by the wayside. Now there are no more excuses. Facebook will capture all the fun pictures we’ve taken, stories and experiences we’ve shared, and places we’ve gone all on one page! The most I may have to do is click a star next to the event.

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Does anyone read my links?

Do you ever wonder just how many people really read the links you post on Facebook or Twitter, for example? Does anyone really care?

Sometimes it’s hard to say if anyone at all is paying attention to your Facebook or Twitter accounts.  Not everyone is an influencer or active participant who will let you know what they thought of your link.  If you’re posting good quality content and your followers are genuine, odds are good they’re listening. The problem is many people are more likely to observe than join a discussion.

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Do you have a Corporate Social Media Policy?

Many of us are using social media in our day-to-day lives. Yes, even during work hours.  Many small business owners don’t see a potential problem with social media use and leave it to the employees to practice “good judgment” and use common sense. The idea that someone would post inappropriate statements, photos, or comments, for example is not of great concern. Plus, you don’t want to micro-manage your team. What good does that do? Actually, having a corporate social media policy can do a lot of good and still provide a feeling of empowerment.

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