What’s better for your business? Pinterest or Instagram?
Well, in today’s visual world it’s important to be on at least one of these platforms. According to HubSpot, 40% of people respond better if something is visual rather than just text. Social media outlets Pinterest and Instagram thrive on this concept because they are largely based on interaction with images (and now video on Instagram).
Both Pinterest and Instagram are great at story telling with pictures. They just do it differently. Instagram was designed for quick, instant interaction. Photo’s are listed in a feed based on chronological time. There is no official desktop version of the site, and navigating to an individual member’s set of photographs is de-emphasized for the sake of simplicity.
Pinterest acts as “a virtual pinboard”. It allows you to organize and share all the beautiful things you find on the web. It is mostly designed for the desktop — where there is a lot more space to experiment with. The layout also allows users to bounce around, click-through and discover individual members and pinboards. Pinterest’s design also encourages frequent visits of different members’ boards to see new things.
Instagram is designed to reflect a visual narrative of what an individual sees in their life. And its methodology is pretty straightforward — see something cool, take a picture, share it with your friends.
Pinterest, on the other hand, is not necessarily specific to an individual. It’s more of a collection of things from all over, which lends itself much better to group usage. This may be its greatest strength. For example, the ability to “repin” an image allows your brand to get its content in front of a very wide variety of members.
Here are some takeaways to help “pinpoint” your decision:
Pinterest wins when:
- You Want to Tell In-Depth Stories. Pinterest boards allow you to share links to text, videos, and products that can tell your story. Instagram is limited to just photo’s and video and is lacking in organization.
- Testimonials! Pinterest has boards to keep your posts organized. As such you can have a testimonial board showcasing all your kudos in one place.
- Increase traffic to your webpage or blog. Pinterest allows you to link back to your website and blog. Plus when others share your pins you gain more exposure.
- You have a variety of products to showcase. Pinterest allows different boards to display various products or services offered. Followers can choose to follow your boards and this allows them to view just what is important to them. Instagram does not have this option. Your followers may find they are inundated with posts that are not of interest to them and they may decide to unfollow you.
Instagram is the clear choice when:
- You are hosting a company event. You can ask attendees and participants to use a specific hashtag when they want to share pictures. This will allow these pictures to be collected all in one spot. Everyone can quickly and easily share and view these pictures. Pinterest does allow for hashtags but it takes a little more time to navigate .
- You want to show off your personality. It’s “selfy” time. Instagram makes it easy to take self-portraits, or video and pictures, which makes it a more “personable” site. It’s also much more common to see this type of picture on Instagram rather than on Pinterest.
- You just don’t have a lot of time. When you don’t have a lot of time to create content Instagram is your clear choice. You just have to take a picture, write a caption and you’re done. Where as with Pinterest it takes a little longer to plan where to pin the picture to and add a link if desired.
So what do you think? Instagram or Pinterest?