Tag Archives: blogs

Twitter: Tweet all about it!

Too often the first thing a client will tell me is “I don’t believe in Twitter for my business needs” or “How can a company get its message across in 140 characters?”.  I hear it all the time.  A common perception of this application is one of self- promotion and wasted time. These concerns are valid. There is no argument there. However, if used properly it can also be a great extension for your other social media resources and even customer service. Oh, did I mention Twitter increases your search ranking and SMO! If used responsibly and professionally Twitter is a strong business tool.


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Getting IN on LinkedIn

In an earlier post we discussed the top 5 social networking sites for serious SMO. Now we are going to begin going into detail about these sites starting with LinkedIn.  Many people have their profile on LinkedIn and build their connections. But what they don’t realize is this channels potential for lead generation, building relationships with decision makers, and saving time and money while networking and building credibility.  To accomplish these goals we will review some basic elements of LinkedIn beginning with a profile.

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Top 5 Social Networking Sites For Serious SMO

There are many, many social media sites available today.   They provide everything from micro-blogging to geolocation abilities. With so many to choose from how do you identify which are the best for your business? Below we review the top 5 that will help most businesses Social Media Optimization (SMO).

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Most Companies Have Social Media Strategies. Do you?

Three-quarters of companies currently have a social media marketing strategy, according to a new study from King Fish Media, Hubspot and Junta 42.

Companies Have or Will Have Strategies
As mentioned above, about three-quarters (72%) of companies currently have a social media marketing strategy. Of the 27% without a social media marketing strategy (1% were undecided), 80% plan to have one within the next 12 months. Furthermore, only 11% of companies without a strategy definitely do not plan to implement one in the next 12 months, with 9% undecided.

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