Tag Archives: micro blogging

A Social Media Tail

I had a wonderful social media experience with my dog’s pet insurance company and wanted to share it here. I have to say, I don’t manage their social media program. The person who does should be very proud of the work they are doing.

Let me start my story at the beginning. My Bernese Mountain Dog had a run in with a groundhog this summer. The groundhog had gotten the upper hand and my poor pup had to be rushed to the animal hospital. OK. It wasn’t as bad as I thought but the bill was good enough reason for me to have a nervous breakdown. If you own a pet you know what I mean. Those vet bills can be outrageous.

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Posted in About HowToGoSocial, Facebook, How To Go Social, marketing, SMO, social media | Tagged , , , , , , , , , , , , | Leave a comment

Blogging For Serious SMO

For great Social Media Optimization (SMO) you ought to be blogging, baby! Blogging for business or personal use is a great way to share your knowledge and thoughts and really make an impact. Twitter, LinkedIn, YouTube and Facebook are great but add a blog and you have the complete package. A blog helps to increase your Search Engine Optimization (SEO) resulting in more visitors and exposure for your business.

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Posted in About HowToGoSocial, blog, Facebook, marketing, SEO, social media, Technology news, twitter | Tagged , , , , , , , , , , , , | Leave a comment

Twitter: Tweet all about it!

Too often the first thing a client will tell me is “I don’t believe in Twitter for my business needs” or “How can a company get its message across in 140 characters?”.  I hear it all the time.  A common perception of this application is one of self- promotion and wasted time. These concerns are valid. There is no argument there. However, if used properly it can also be a great extension for your other social media resources and even customer service. Oh, did I mention Twitter increases your search ranking and SMO! If used responsibly and professionally Twitter is a strong business tool.

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Face it, Facebook is it!

Our next top social networking site for serious SMO, Facebook! With this weeks release of The Social Network, we thought it appropriate to dive right in!

To put this mega channel into perspective here are some facts…

  1. Facebook has over 350 million users worldwide
  2. The average Facebook user has 130 friends
  3. The average Facebook user is connected to 80 community pages, groups and events
  4. If Facebook were a Country it would be the third largest in the world
  5. Most recenty and very important, Facebook beat Google (all their sites combined) in ‘time spent’

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Getting IN on LinkedIn

In an earlier post we discussed the top 5 social networking sites for serious SMO. Now we are going to begin going into detail about these sites starting with LinkedIn.  Many people have their profile on LinkedIn and build their connections. But what they don’t realize is this channels potential for lead generation, building relationships with decision makers, and saving time and money while networking and building credibility.  To accomplish these goals we will review some basic elements of LinkedIn beginning with a profile.

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