Tag Archives: monitor

Do you have a Corporate Social Media Policy?

Many of us are using social media in our day-to-day lives. Yes, even during work hours.  Many small business owners don’t see a potential problem with social media use and leave it to the employees to practice “good judgment” and use common sense. The idea that someone would post inappropriate statements, photos, or comments, for example is not of great concern. Plus, you don’t want to micro-manage your team. What good does that do? Actually, having a corporate social media policy can do a lot of good and still provide a feeling of empowerment.

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The Etiquette of Engagement

When we were growing up our parents, teachers and other adults taught us how to mind our P’s and Q’s. We learned to respect our elders, open doors for others, and say “please” and “thank you”. These manners helped us to achieve our goals, build relationships and gain the respect of our friends and peers. Have you considered how important this is for your social media efforts?

Here are a few simple things to keep in mind when you are Read more on The Etiquette of Engagement…

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A Social Media Tail

I had a wonderful social media experience with my dog’s pet insurance company and wanted to share it here. I have to say, I don’t manage their social media program. The person who does should be very proud of the work they are doing.

Let me start my story at the beginning. My Bernese Mountain Dog had a run in with a groundhog this summer. The groundhog had gotten the upper hand and my poor pup had to be rushed to the animal hospital. OK. It wasn’t as bad as I thought but the bill was good enough reason for me to have a nervous breakdown. If you own a pet you know what I mean. Those vet bills can be outrageous.

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The Scoop On LinkedIn Open Groups

Some of you may have noticed that LinkedIn now has a group feature called “Open Groups”.  This feature allows anyone to view discussions and comment on them, member or not. Many group managers are concerned the discussions will no longer be private and may cause members to stop posting. Don’t worry! Unless the manager changes the group restrictions of existing groups to “open” the discussions remain private and only visible to members. If the group is switched to “open” each member will receive notification of the change. However, moving forward, all newly formed groups will automatically be designated “open”.

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YouTube for Serious SMO

Did you know, this past summer, YouTube became the second largest search engine behind Google? Yes! Although YouTube is technically not a search engine, rather a site, it provides a searchable resource for Internet users. Think about it. When you want to purchase something wouldn’t you prefer to see it in action first? Or if you’re choosing between several hotels for your vacation wouldn’t it be great to take a walk through the lobby, to the room and throughout the entire property first? Or, if you want to learn a new dance move, or, how to build a paper airplane, or what the face your baby is making really means, you can see it all. Just go to YouTube!

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