Tag Archives: SMO

The Scoop On LinkedIn Open Groups

Some of you may have noticed that LinkedIn now has a group feature called “Open Groups”.  This feature allows anyone to view discussions and comment on them, member or not. Many group managers are concerned the discussions will no longer be private and may cause members to stop posting. Don’t worry! Unless the manager changes the group restrictions of existing groups to “open” the discussions remain private and only visible to members. If the group is switched to “open” each member will receive notification of the change. However, moving forward, all newly formed groups will automatically be designated “open”.

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YouTube for Serious SMO

Did you know, this past summer, YouTube became the second largest search engine behind Google? Yes! Although YouTube is technically not a search engine, rather a site, it provides a searchable resource for Internet users. Think about it. When you want to purchase something wouldn’t you prefer to see it in action first? Or if you’re choosing between several hotels for your vacation wouldn’t it be great to take a walk through the lobby, to the room and throughout the entire property first? Or, if you want to learn a new dance move, or, how to build a paper airplane, or what the face your baby is making really means, you can see it all. Just go to YouTube!

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Blogging For Serious SMO

For great Social Media Optimization (SMO) you ought to be blogging, baby! Blogging for business or personal use is a great way to share your knowledge and thoughts and really make an impact. Twitter, LinkedIn, YouTube and Facebook are great but add a blog and you have the complete package. A blog helps to increase your Search Engine Optimization (SEO) resulting in more visitors and exposure for your business.

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Twitter: Tweet all about it!

Too often the first thing a client will tell me is “I don’t believe in Twitter for my business needs” or “How can a company get its message across in 140 characters?”.  I hear it all the time.  A common perception of this application is one of self- promotion and wasted time. These concerns are valid. There is no argument there. However, if used properly it can also be a great extension for your other social media resources and even customer service. Oh, did I mention Twitter increases your search ranking and SMO! If used responsibly and professionally Twitter is a strong business tool.

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