Why How To Go Social?

Our Commitment To Our Clients

Have a Question?
Ask a Specialist

See what our
Clients are Saying!

In the News

INDUSTRY NEWS
 

Social Media: What to Expect in 2012

 

As we say good-bye to 2011, we look forward to what’s to come in 2012. Technology exploded in 2011. With the increased number of smartphones, iPhones becoming available in Verizon Stores, and iPads, Nooks, ebooks & Tablets becoming more known and popular, social media also increased.

                                                                                     
 
 

Circle Up: How Brands Are Using Google+

 

Brand pages may have debuted just a few months ago, but many companies have already flocked to the social media platform to reach out to new fans. And it’s not just the big companies that are adopting brand pages: Google+ Group Product Manager Christian Oestlien says small businesses are also jumping on the Google+ band wagon.

                                                                                     
 
 

Why Should Brands Use Pinterest?

 

FHave you heard of Pinterest? Are you pinning away? This article may peek your interest. Pinterest is quietly becoming one of the most-trafficked social networking sites on the web.

                                                                                     
 
 

Facebook Timeline Arrives for Business: Prepare Your Page

 

Facebook has introduced a major revamp for business pages that gives you more control over the look and feel of your company's page. The new page layout helps you interact more easily with your Facebook fans, enabling enhanced graphics, the capability to feature posts, and private messages with fans. The Facebook Timeline is not a fundamental shift for businesses when it comes to marketing on the social network. The primary goal is still to build relationships and engage customers more than preach to them. The Timeline simply provides a few new tricks you can use to maximize exposure for your business and reach more users.

For more on Timeline read PC World's article.

                                                                                     
 
 
Participation in Real-Time Social Media Increased 20% in 2010
 

Social media consultancy Trendstream released a report Tuesday that suggests participation in the social web is shifting from a place to create personal content to a place to share professional content in real time.

 

The report is part of an ongoing web study called the Global Web Index, which surveyed a total of 51,000 consumers globally at three points between July 2009 and September 2010.

                                                                                     
 
 
 
Facebook Offers New Messaging Tool
 

SAN FRANCISCO — Since the heyday of AOL’s cheery “You’ve got mail” greeting, e-mail has been central to the online experience for millions of people.But Mark Zuckerberg, the chief executive of Facebook, says e-mail is showing its age.In his view, e-mail is too slow, too formal and too cumbersome, especially for young people who have grown up using text messages and online chats.

 

On Monday, Mr. Zuckerberg introduced a new unified messaging system for Facebook that allows people to communicate with one another on the Web and on mobile phones regardless of whether they are using e-mail, text messages or online chat services. “We don’t think a modern messaging system is going to be e-mail,” he said.

                                                                                     
 
 
StumbleUpon Passes Facebook As Top Source Of Social Media Traffic
 

Web discovery service StumbleUpon has just overtaken Facebook as the No. 1 source for social media traffic in the U.S., according to analytics site Statcounter. StumbleUpon accounted for about 43% of the U.S. social media traffic on January 1st, while Facebook accounted for about 38%.

 

Statcounter tracks 15 billion page views on the Web per month on more than three million websites. Among social media sites, it tracks the top seven: StumbleUpon, Facebook, Twitter, Reddit, YouTube, Myspace and Digg. Just last year during the same period, StumbleUpon made up 30% of the traffic, while Facebook had 48%.

                                                                                     
 
 
Facebook gives user profiles a facelift
 

Facebook profiles have a new look, courtesy of the latest in a long series of redesigns on the widely used social network.The profile facelift -- announced on Facebook's Twitter feed and blog a few hours before founder Mark Zuckerberg was supposed to debut it on Sunday evening's broadcast of 60 Minutes -- reshuffles the information highlighted on your listing.

 

Instead of starting off with a long list of your latest status updates and posts by friends, your profile now leads off with a quick, bullet-point summary of your life: job, education, family, birthday, current city, hometown and so on. That's followed by a gallery of the five most recent photos of you, either posted by you or by friends who tagged you in the shot.